Fourstar Brand Refresh

When I started as design director at Fourstar, the brand had multiple logos and felt as though it had several identities. I worked with the art director to strategically address this issue, selectively reducing and reinterpreting the existing branding into something which felt much more cohesive, reflecting the consumer demand for the ‘street pirate’ mark, all while retaining Fourstar’s core values. The rebrand was implemented across the board, from hangtags, woven labels and packaging to graphic printed apparel, POP, and marketing assets.