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As Creative Director of Numbers, I concepted and oversaw the collaboration with Adidas. The project was inspired by the monochromatic architecture and urban spaces of downtown Los Angeles. This concept extended through product, marketing and video assets. Working with the Adidas special projects team, we developed a capsule which included tonal City Cup shoes, a nylon track suit with 3M detailing, a performance soccer jersey, and headwear. The capsule was offered at premium skate retailers globally. A robust digital marketing campaign which included the video component below, reinforced the project.
Video assets shot and edited by Colin Kennedy
Photography by Jeff Landi