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Identity for San Francisco bar Iron & Gold located on Mission Street. The project entailed a full identity system including a name, stationary set, neon signage, and bar nic-nacks. The phrase from San Francisco's city flag 'Oro en paz. Fierro en guerra' , was the inspiration for the name of this bar. It translates directly to 'Gold in peace, Iron in war'. The idea was to create a local bar that felt thoroughly San Franciscan; a little rough around the edges, but inviting and authentic.
Press: SFWeekly